WhatsApp marketing works best when a campaign starts a conversation your team can continue. HeidelAI brings customer contacts, template messaging, AI replies and sales follow-ups into the same working environment.
From a campaign to an accountable conversation
Import your contacts, check that the audience has agreed to receive the intended messages, and segment recipients by a relevant business need. Prepare an approved message template with a clear offer and one next action. When a buyer responds, the team should see their question, previous conversation and next sales step together.
A promotion for a computer dealer might announce a product category and invite the buyer to share quantity and budget. An AI response can collect those requirements; a salesperson handles negotiation or exceptions. A broadcast count alone does not tell you whether that campaign created a useful enquiry.
What to prepare before sending
- A permission-based contact list and a process for removing opt-outs.
- Template content appropriate to the message category and language.
- Current product information and a person responsible for replies.
- A follow-up rule that stops when the customer responds or the sales situation changes.
Costs and limits
Platform subscriptions, AI requests, automation capacity and WhatsApp message charges are different parts of the cost. Check the current pricing and your account's sending limits before planning a campaign. Template approval and delivery depend on Meta; no platform can guarantee every message will be delivered.
Try a small campaign first
Send a relevant message to a small eligible segment. Review replies, ownership and the next actions before expanding. Use the marketing message examples in our blog as starting points, then adapt them to your actual products and customer permissions.