A useful marketing message gives an eligible customer a relevant reason to reply. The examples below are writing aids, not pre-approved WhatsApp templates. Adapt them to your offer, permissions, language and Meta's current approval requirements.
Start with permission and relevance
An imported phone number does not establish marketing permission. Select an audience expecting this category of communication, remove opt-outs and make the offer understandable without asking the customer to decode internal product names.
Example 1: A product enquiry invitation
Hi {{customer_name}}, we have options in {{product_category}} for {{use_case}}. If you are comparing products, reply with your budget and quantity and our team can help you choose.
This suits a relevant product segment. It asks for information that helps the team respond. Confirm the actual product offer before sending; do not imply stock or a discount unless the business has approved it.
Example 2: A genuine restock update
Hi {{customer_name}}, you asked about {{product_name}}. Our team can now check the current options for your requirement. Would you like us to confirm quantity and delivery details?
Tie this message to a real request. If inventory is connected, check it before making an availability statement. An old catalogue entry is not evidence of stock ready to ship.
Example 3: A quotation invitation
Planning an order for {{product_category}}? Reply with the models and quantities you need. We can prepare a quotation with the applicable commercial terms.
Use this where a quotation is useful to the customer. Avoid promising a universal turnaround time or discount that depends on an approval.
Example 4: An event or offer reminder
A reminder about {{offer_name}}: {{approved_offer_summary}}. If it fits your requirement, reply and our team will explain the available options. If you prefer not to receive these updates, let us know.
Ensure the summary contains the actual conditions, validity and relevant exclusions. Process opt-out requests in the audience used for future sends.
Connect the response to a person
Before launching, decide who will answer a product question, a pricing exception or a complaint. A good campaign can create a poor experience when replies sit unassigned. In HeidelAI, continue the reply in the shared inbox and use customer context to choose the next sales action.
Test what the recipient sees
Use permitted test contacts to inspect variable substitutions, spelling, links and the reply route. Check a long product name and an absent optional value. Template approval, sending limits and message delivery remain subject to platform controls.
Review meaningful replies and subsequent sales steps. Delivery and read status help diagnose sending, but neither is proof of a completed purchase.
Put the guide into practice
Before launching a campaign, review the broadcast limits checklist. Use WhatsApp marketing software to connect replies to an owner, and adapt the follow-up examples to the next sales step.